Advertising is an important aspect of business in today's world. Print and digital media both have a major impact on our lives.
Kolkata is one of the cities that have retained its old charm. Despite the fact that all is going digital, Kolkatans still prefer print media. It doesn't mean they don't enjoy digital media; rather, they enjoy both print and digital media. As a result, it becomes important for the company to advertise in both digital and print media.
People are becoming more interested in online digital marketing because they can access it from anywhere and at any time. As a result, it is one of the most open forms of media.
Any medium that is encoded in machine-readable formats is referred to as digital media. On a digital electronics system, digital media may be produced, accessed, transmitted, updated, listened to, and stored. Any content that is broadcast to us via a screen is referred to as digital media. Text, audio, video, and graphics that are distributed over the internet and viewed on the internet are included.